WTC Insight - Impact

WTC Amsterdam is an international business hub for the people who build tomorrow. A place where diverse voices, perspectives and ideas come together. We create space for conversations that matter on the social, sustainable and economic questions shaping our time.

Rutger Bregman, co‑founder of the School for Moral Ambition and based at WTC Amsterdam, contributed to the 2025 BBC Reith Lectures, titled Moral Revolution. In his lecture, Bregman reflects on today’s shifting moral landscape and suggests that even small, committed groups can play a meaningful role in fostering positive change. We invite you to watch or listen to his Reith Lectures.

About Rutger Bregman
Rutger Bregman is a Dutch historian, author, and public thinker known for his hopeful view of human nature. Through his latest initiative, The School for Moral Ambition, Bregman encourages talented professionals to dedicate their careers to solving the world’s most pressing problems. Recently, he relocated his business ‘School for Moral Ambition’ to WTC Amsterdam, further embedding his mission-driven work within an international business community.