The embedded finance market will exceed $300 billion by 2030. That value isn’t going to banks. It’s going to the platforms that own the moment of transaction.

The supermarket with better spending data than your analysts.
The ride-hailing app settling payments before settlement clears.
The booking platform offering credit, insurance and loyalty before the customer reaches for their banking app.

Finance didn’t get disrupted. It got absorbed.

Customer ownership is already changing hands. The window to respond is narrowing.

This session is where the industry responds.

Friction in Finance is 90 minutes built around real case studies from the companies at the centre of this shift, followed by a live panel designed for challenge, not applause.

The room brings together the people most responsible for what happens next.

Speakers to be announced soon..

Program
16:30 – 17:00 | Welcome & registration
17:00 – 18:30 | Plenary session
18:30 – 19:30 | Networking drinks

Free to attend. Limited seats available.
RSVP HERE to secure your place.

Proudly Presented by WTC Amsterdam & Cognito Media