Or Liban is the Vice President for BNL, Nordics, and the Middle East at Airwallex, where he drives expansion and leads high-growth strategies across key global markets. With a deep background in scaling tech businesses, Or previously spent several years at Google, driving the growth of its EMEA footprint and beyond.

At the intersection of global finance and technology, Or has a unique experience on the shifting customer expectations and how next-generation financial platforms enable modern, borderless money movement. He is particularly passionate about embedded finance—exploring how consumer-facing platforms integrate financial services directly into everyday customer journeys to unlock frictionless experiences.

Outside the fintech world, Or is an avid drummer and percussionist, bringing the same sense of precision, rhythm, and drive to his leadership as he does to the stage.

Bram Pals leads go-to-market strategy for embedded payments and -finance into software platforms, from vertical SaaS players to marketplaces and vertical AI companies. He sits squarely between commercial and product: figuring out where payments and finance genuinely help a platform’s business solve user problems.

That vantage point means he sees the same friction show up across very different platforms, wherever payments, onboarding, or moving money get in the way of truly solving user needs. Sometimes it’s a slow KYC flow, sometimes it’s a payout that lands three days too late, sometimes it’s a platform bolting on a payments feature that customers never asked for. Some of it is worth solving. A lot of it is a symptom of something else entirely.

Olaf ten Duis is responsible for the Beyond Banking domain within Rabobank, where he focuses on building ecosystems and exploring how the future of banking is becoming increasingly interconnected. His work centers on creating value beyond traditional banking services by connecting customers, partners, and digital platforms to deliver seamless and relevant solutions.

Over the past several years, Olaf has played a leading role in shaping Rabobank’s embedded finance strategy. He has focused on ensuring that Rabobank’s services are available where customers need them most, integrating financial solutions into broader customer journeys and driving the strategic agenda for embedded finance across the organization. His work helps position banking services within ecosystems where customers can access financial and non-financial solutions at the point of need.
Olaf is passionate about innovation, ecosystem thinking, and the evolving role of financial services in a connected digital economy.

Moderator of the event:

Richard Neve started his career as a journalist working for Het Parool, Quote, Esquire, Banking Review and Money. He moved into a PR position at CNBC in the 90s and started his first communications agency after.

Since 1998 Richard has been advising and supporting companies in financial services and financial technology in their marketing and corporate communications, in the Netherlands and beyond. Neve is part of the judging committee of the Banking Technlogy Awards (London) by the magazine Fintech Futures.