Banks used to own the customer relationship: the data, the behaviour, the daily habit. Now it’s fragmented. The scale of that shift: the embedded finance market will easily exceed $300 billion by 2030.

That value isn’t going to banks. It’s going to the platforms that own the moment of transaction and client connection.

The supermarket that understands spending behaviour.
The booking app that offers insurance and credit.
The ride-hailing platform that pays out before settlement clears.

Finance didn’t get disrupted. It got absorbed.

Customer ownership is changed hands. The window to respond is narrowing.

This session is where the industry responds.

Friction in Finance is 90-minutes built around real case studies from the companies at the centre of this shift, followed by a live panel.

The room brings together the people responsible for what happens next.

Speakers to be announced soon..

Program
16:30 – 17:00 | Welcome & registration
17:00 – 18:30 | Plenary session
18:30 – 19:30 | Networking drinks

Free to attend. Limited seats available.
RSVP HERE to secure your place.

This event is proudly presented by WTC Amsterdam & Cognito Media