Marc Hofstede is an experienced producer and founder of Ambassadors of Entertainment, specializing in large-scale live events and shows. He was the production mind behind Symphonica in Rosso and Groots met een zachte G, and has worked on international productions across entertainment and brand events. He applies that same approach to the B2B market, creating business events and brand activations for companies such as Samsung.

During What Really Happened, Marc takes you inside the making of these productions. How do they come together? What does it take to execute at this level? And what makes an event actually land? A clear, no-nonsense look behind the scenes, with insights you can apply directly.

Annejorie Hegge has been working in the festival and event industry for years, producing large-scale events in the Netherlands and beyond. Her work includes many big international productions. She was involved in the Festival op de Ring A10 in 2025, where Amsterdam’s ring road was transformed into a large-scale festival setting.

Through Jorganize, she works on complex productions and creative concepts, known for a hands-on approach and strong execution.

At What Really Happened, Annejorie shares how these productions are built in practice. From first idea to final delivery. What it takes, where it goes wrong, and how to get it right.

Practical, direct, and grounded in real experience.